Meet Sophie

Founder/Senior Designer

With 13+ years in the industry and an abundance of knowledge from design & development to wholesale and buying. I have broad experience across Luxury retailers such as Harvey Nichols, Agent Provocateur, Myla London through to Mid- Market, and Mass High-Street retailers in the UK, Europe, Middle East such as Palem, F&F and George.

I started my design career journey specialising in Lingerie, Swimwear & Activewear from the renowned Contour Fashion Degree at London College of Fashion, graduating with a First Class Honours Degree. During and post my Undergraduate studies I entered the realm of Luxury Retail which fed my natural curiosity and eye for Luxury products.  Sophie worked in retail at the world renowned Harrods for 6 years, this experience gave invaluable knowledge into luxury consumer behaviours and product which has shaped how Sophie has moved forward and approaches her career. She later moved into Wholesale for Luxury Lingerie brands Myla London & Agent Provocateur as well as gaining experience at Harvey Nichols in Buying for the International Womenswear Designers Department. Sophie redirected her focus back to Design in 2016, taking a leap into the Corporate Mass Market realm of the UK High Street retailer F&F, Tesco. The foundations & design strategies learnt at a high volume retailer have highly influenced my way of working and are implemented as building blocks throughout my projects and work. The knowledge learnt in the commercial & corporate retail world has had an invaluable effect on how I work and the perspective I use to plan my projects. 

In 2019, Sophie relocated to Dubai to Design for the Middle East’s leading retail group, Landmark Group, retailing in 12 countries across the MENA region. with years of dedication working in the corporate world to these specialist categories I have organically expanded into Womenswear across multi- product categories as well due to demand. I work with Start-ups, Mass & Mid-Luxury Market brands & Suppliers directly.